| " Excellence is in the details. Give attention to the details and excellence will come.” - Perry Paxton |  | | Design : |  | - Clearly define the objectives/purpose of the survey
- Develop a questionnaire and relate each of the survey questions back to the primary objective keeping it short, clear and precise.
- Format the survey design and order questions logically for best interpretation of the respondents incorporating the relevant logic in order to populate the questions flow.
- Review and provide feedback on the survey in order to make necessary changes and finalize the survey.
- Pre-test the survey on a sample of actual respondents and make the necessary revisions to the questionnaire based on the survey.
- Once the changes have been incorporated, the survey is ready for distribution.
| | Distribute : |  | - Survey distribution method is dependent on the type of survey conducted and who is participating.
- Reach out to the target population keep in mind their date, time and environment.
- Survey can be sent via an e-mail greeting respondents and invite them to take the survey which has a subject line that's relevant, compelling, and including a URL to the survey in the message.
- Survey can also be posted as a link on a website. Site visitors can then click the link to access client's survey.
- If the survey is up for an extended period of time, follow up reminder emails can be scheduled to remind respondents to complete the survey.
| | Derive : |  | - Quantitative, qualitative data is collected and analyzed.
- Quantitative data collected in the survey, result in the form of statistical or measurable summaries.
- Qualitatively and systematically analyze unstructured or descriptive information and distinguish emerging patterns.
- Descriptive Analysis involving tabulation or compilation of the data and summarize them both visually and numerically.
- Inferential Analysis provides that extra information, revealing if relationships are different enough (or similar enough) to warrant impacting business decisions.
- We will compile the results and mine the data using the appropriate statistical procedures and provide a practical, straightforward report with tables and graphs.
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